Franklin Koch

I’ve always been drawn to stories that make people feel something. I love doing work that has purpose, the kind that builds legacy and means more than a dollar amount. Over time, that has led me through digital marketing, social strategy, and creative direction, where I’ve learned how to not only build ideas but also lead the people and projects that bring them to life.

I’ve led social teams and managed interns, guiding campaigns from concept to launch while keeping everything focused on purpose and impact. I’ve built campaigns that helped startups grow, designed projects that turn awareness into action, and created content that blends creativity with meaning. My work with Voodies taught me how to build community around an idea, growing its audience to over 140K followers, and Salt n Still, a storytelling platform I created focused on ocean conservation and sustainable marketing, became a way to mix what I know about marketing with what I care about most, the ocean, sustainability, and storytelling that actually moves people. That work eventually led me to a contract with Planet Deep Blue, where I now create digital content that aligns creativity with purpose and impact.

I think the best kind of marketing doesn’t just sell something, it changes something. That’s what keeps me doing this.

  • At Voodies I led digital growth and social strategy for over a year, managing interns, planning content calendars, and coordinating between creative, influencer, and product teams to build a brand people cared about. I helped plan and test paid media campaigns, tracked performance across platforms, and learned how to use data to shape creative decisions. I learned how to balance storytelling with structure, how to keep campaigns organized while still feeling fresh, and how to grow something real from the ground up. Our content reached over 140K followers across TikTok and Instagram, pulling in millions of views a month and proving how strategy and creativity work best when they actually connect.

  • SaltnStill started as my way to combine marketing with meaning, a personal project that turned into a storytelling and donation platform focused on ocean conservation and sustainable branding. I built everything from the ground up, branding, design, campaigns, and partnerships, treating it like a real client. I created mock campaigns for global organizations like Surfrider Foundation and Ocean Conservancy, then turned those ideas into visuals, research, and strategies that caught the attention of one of my favorite ocean conservation brands, leading to a collaboration. SaltnStill also serves as a donation hub that connects people and companies to verified marine nonprofits, using design and storytelling to inspire action. It taught me how to take initiative, manage projects independently, and use creativity to drive awareness around something bigger than a brand.

  • Across internships with Top Hat, Midwest Roof and Solar, and Win at Life Training, I focused on research, data, and marketing strategy that connected creative ideas with real results. At Top Hat I helped conduct market research through surveys and analytics to better understand student engagement and AI perception, turning insights into clear recommendations for their marketing team. At Midwest Roof and Solar I led web and SEO strategy, planned a full site rebuild, and delivered competitor analysis that guided long-term content planning. At Win at Life I worked on digital marketing and outreach projects that taught me how to communicate brand value through design, social media, and audience-driven storytelling. That same mindset carried into my contract with Planet Deep Blue, where I now create content that combines creativity, sustainability, and purpose. Each role pushed me to stay organized, proactive, and collaborative, skills that now guide how I manage creative work from concept to launch.